Glossary

The brand-protection vocabulary, in plain English.

A reference of terms used across enforcement, legal and marketplace operations — written for legal, brand and exec audiences.

A–Z

Definitions every brand-protection team should share.

Counterfeit
A product that copies the trademarks, design or packaging of an authentic product without authorization, intended to deceive buyers.
DMCA notice
A formal request to remove content under the Digital Millennium Copyright Act, used by US-based platforms and intermediaries.
EUCD
The European Union Copyright Directive, the EU equivalent of the DMCA framework for copyright enforcement.
Grey market
Genuine goods sold outside the trademark holder's authorized distribution channel, often across borders.
Impersonation
An account, page or ad pretending to belong to a brand, executive or support team in order to deceive customers.
MAP pricing
Minimum Advertised Price — the lowest price an authorized seller is allowed to advertise for a product.
Phishing domain
A domain registered to imitate a legitimate brand and trick users into providing credentials or making payments.
Repeat infringer
A seller, account or operator that re-lists infringing content after takedown, identified by EDGHAZ via seller risk scoring.
Risk score
A composite score assigned by EDGHAZ to sellers and accounts that combines history, network signals and behavior.
Seller mapping
The process of revealing the real entities behind storefronts, including dropshippers, shell companies and reseller networks.
Stream-ripper
A tool or service that captures and redistributes a live or VOD stream without authorization, often via Telegram or IPTV.
UDRP
Uniform Domain-Name Dispute-Resolution Policy — the WIPO-administered process to recover cybersquatted domains.