Blog

Field notes from the brand-protection frontline.

Operational playbooks, legal precedents, AI research and customer stories — written by the people who do the work.

Latest posts

What we've been writing about.

May 02, 2026AI Commerce

How AI shopping changes the counterfeit economics for fashion brands

When buyers ask agents instead of search engines, citation hygiene becomes the new SEO. Here's how brand teams should prepare.

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Apr 19, 2026Anti-Piracy

Sub-minute takedowns: what it actually takes to disable live streams during a match

Inside the operational stack EDGHAZ uses during marquee European football fixtures.

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Apr 04, 2026Brand Protection

Why MAP-pricing programs fail without channel-level seller mapping

Most MAP programs treat symptoms. Here's how to fix it at the seller level.

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Mar 22, 2026Legal

Risk-free litigation: turning enforcement into measurable revenue

How to structure recovery programs your CFO will actually fund.

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Mar 08, 2026Operations

Replacing three brand-protection vendors with one platform

A 90-day playbook used by mid-market brands consolidating on EDGHAZ.

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Feb 25, 2026AI

Computer vision in the wild: detecting counterfeits from a single product photo

Inside the dataset and training pipeline that powers our detection models.

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